Note: I am sorry to announce that I will no longer offer these services.

I analyze the structure and efficiency of your campaigns, together with the landing pages behind the ads, and identify optimization potential. It is important to me that your Google Ads campaigns align with your businesses goals. Goals can be, for example:

  • Generate more and better leads with the same ad spend
  • Increasing visibility and brand awareness throughout the customer journey
  • Increase profitability
  • More clicks with less investment
  • Gathering data to support your long-term SEO activities

My Google Ads Optimization Approach

Based on my experience working with Google Ads, I developed a 4 step campaign optimization process that helps my clients get an uplift in their return on ad spend (ROAS) between 20% to 80%. My Google Ads Management service gets great results for service-based b2b businesses like SaaS and Consulting.

The optimization process includes the following tasks:

  • A Google Ads Campaign Audit to analyze the current approach
  • Build a Granular Campaign Structure for maximum ad relevance to the user’s search intention
  • Measurement of Micro and Macro Conversions like Newsletter Sign-Ups and Sales Qualified Leads
  • Further optimization based on the campaign data

This is an ongoing process that I repeat regularly. I don’t want you to be locked into a long-term contract. Therefore, I am offering a “pay as you go” model.

Please be aware that I am not offering my Google Ads Management and Local SEO Consulting Services anymore, since I have closed my freelance business. But if you are looking for help, I can forward you to Google Ads experts from my network.