Turn AI visibility into consistent, high-quality leads.
I help B2B SaaS marketing teams drive more qualified leads and revenue via paid search and AI search.
My services
AI Search Advisory
Turn AI discovery into predictable pipeline. Strategic advisory to own your category in ChatGPT, Perplexity, and beyond.
AI Search Readiness Audit
A structured assessment that reveals your AI search gaps and hands you the prioritized roadmap to fix them first.
Paid Search Marketing
Precision campaign strategy to maximize qualified demand and ROI from paid search.
Strategy and Sparring
Connecting channels and measurement into a cohesive marketing system for growth.
Why AI Search matters for B2B SaaS
According to G2, 51% of B2B software buyers start their research with an AI chatbot. B2B SaaS marketing teams should start evaluating how their brand is being interpreted and summarized by AI tools.
If your SaaS brand isn’t appearing in AI search answers, you’re invisible in am important stage of the buyer’s journey. Generative Engine Optimization (GEO) ensures AI models see, understand, and cite your product.
Blog
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In the competitive B2B SaaS landscape, paid search can be a powerful growth channel. But only if you optimize for pipeline quality, not just clicks and form fills. Unlike B2C campaigns that often focus on quick conversions and broad reach, Google Ads for B2B SaaS requires a more nuanced setup to attract high-value leads and
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For over a decade, paid media like Google Ads and organic search (SEO) have been the major marketing channels for driving B2B SaaS growth. Industry benchmarks show that year over year paid media is getting more expensive and driving profitable growth is becoming a challenge. G2’s recent AI Search Insight report shows that 51% of