Is Your Business Strategy Right?

Are you an entrepreneur who is struggling to grow and scale? Probably, you have left your corporate job to earn more money, have a better lifestyle while making an impact in the world. The sad truth is that you are an employee of your own business. In addition to administrative tasks, you have also to spend time and money on marketing and sales. Things you don’t want to do. But if you think that is only about marketing or sales, you are wrong…

You need to make a choice

You need to bring together a strong business strategy and branding identity that will help you stand out from competition and cultivate customer loyalty by offering a one-of-a-kind, hands-on experience to build a better brand and by giving visibility to points of differentiation that will generate a wealth of ideas and will lead to better creative outcomes.

I am Serkan Fidanci and I can help you create a roadmap and blueprint for what your business needs to be doing and who you should be working or partnering with, or where you should be selling your products or services. Having a great strategy planned for your company gives you guidance and assurance that no matter what challenges you face locally or globally, you have a clear goal and you know what you need to achieve, and when.

I work with you, analyse your products or services and come up with ideas and that will help you grow in a scalable and sustainable way.

How does it work?

Here is my service option:

A 90-minute intense session focused on fixing your business strategy. This is ideal for the businesses trading below £250k; entrepreneurs and startups. A session costs £500.

It is essential to develop a strategy in order to define your business in the marketplace as well as your targeted customers and help you stand out from the crowd and this is regardless of the size and the nature of your company. Along with learning how with learning how to build your business brand, the strategy session will provide insights on how to build a tailored business marketing strategy to promote your product and services. Planning and strategy tips and pieces of advice will be also tackled in order to drive clients and customers to engage and ensure a long term success.

What do you need to know?

The session will begin by highlighting and answering the most important questions about your brand, your business model, targeted audience and competitive environment.

Here are some of the questions that could be included:

  • Why does your business brand exist and what does it stand for?
  • What type of business are you planning?
  • What products or services will you sell?
  • How is it unique?
  • Who are your potential customers?
  • How large is the market?
  • Who are your competitors? How are their businesses positioned?
  • Have you carefully described your design or development and business model?
  • Where will the business be located? Why?
  • What are your needs for production (e.g., facilities and equipment)?
  • Who will be your suppliers?

A business and branding strategy requires ongoing care. To keep them vibrant, business owners need an appropriate overall architecture. They also must make resource allocations, track performance against competitors, evaluate the strategy against results and periodically re-evaluate the desired market position. At the same time, each business decision has to stay true to the brand’s values, consumers and promises.

Let’s differentiate your business and drive growth. And we do it by bringing an analytical perspective to brand strategy so your clients can realise maximum value across all brands, products, and channels — both physical and online ­— while recognising the brand’s emotional elements.


This session will challenge your business architecture and provide you with valuable insights about risks and opportunities. You will be able to have a clearer perspective on which ideal customer your business brand is serving, and end up having a clear business planning strategy for higher revenues and profitability.

About the session:

Payment for the session is upfront. You are buying an intense business strategy session that will accelerate your business growth. The session will be conducted on Zoom. It can also be recorded for your reviewing.