I analyze the structure and efficiency of your campaigns, together with the landing pages behind the ads, and identify optimization potential. It is important to me that your Google Ads campaigns align with your businesses goals. Goals can be, for example:

• Generate more and better leads with the same ad spend
• Increasing visibility and brand awareness throughout the customer journey
• Increase profitability
• More clicks with less investment
• Gathering data to support your long-term SEO activities

My Google Ads Optimization Approach

Based on my experience working with Google Ads, I developed a 4 step campaign optimization process that helps my clients get an uplift in their return on ad spend (ROAS) between 20% to 80%. My Google Ads Management service gets great results for service-based b2b businesses like SaaS and Consulting.

The optimization process includes the following tasks:

• A Google Ads Campaign Audit to analyze the current approach
• Build a Granular Campaign Structure for maximum ad relevance to the user’s search intention
• Measurement of Micro and Macro Conversions like Newsletter Sign-Ups and Sales Qualified Leads
• Further optimization based on the campaign data

This is an ongoing process that I repeat regularly. I don’t want you to be locked into a long-term contract. Therefore, I am offering a “pay as you go” model, although I recommend to give Google Ads at least three months to gain significant insights.

Are we a good fit?

If you can answer following questions with “yes”, chances are high that both sides would benefit from working together:

• Your Core Offer is a B2B Service or Product
• Your Customer Lifetime Value is higher than 7,000 Euros
• Monthly Ad Spend is higher than 3,000 Euros
• You got existing lead magnets and a lead nurturing system in place

Otherwise, my Google Ads Coaching service might be a better choice for you. Feel free to reach out to me via LinkedIn for an initial consultation.