Struggling with high costs, ineffective strategies, or just need a solid Google Ads plan? Benefit from my expertise of managing over 50 B2B Google Ads Accounts in the past 10 years.
Create profitable Google Ads campaigns without wasting your media budget.
Have you considered integrating Google Ads into your online marketing mix or even launched your first campaign? You’ve probably noticed one thing: Google Ads can be very expensive marketing channel. That’s one of the reasons why most companies struggle to make Google Ads work for them on a larger scale.
In this 1:1 Google Ads coaching, I’ll show you the common pitfalls to avoid, the most valuable opportunities, and how to strategically target your ideal customers through the whole Customer Journey.
The best part: Avoid spending your marketing budget on the mistakes I’ve already made.
During a Google Ads Coaching, we’ll focus on your specific needs, and you’ll learn how to:
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- Understand the See-Think-Do-Care-Framework as the foundation of your campaigns.
- Find the right targeting options and campaign settings.
- Quickly and efficiently set up campaigns in Google Ads.
- Craft compelling ad copy and how to use lead magnets to collect signals of interest.
- Correctly interpret your campaign results.
- Utilize key hacks for campaign optimization.
Who is Google Ads Coaching for?
B2B Companies that…
- Rely too much on cold outreach and referrals for lead generation.
- Have already a proven framework of generating leads through organic search and organic social.
- Know their target audience is actively searching for their products and services.
- Have a media budget of at least €2,500 per month to gain significant insights.
B2B Marketing professionals who…
- Have basic knowledge of performance marketing.
- Are somewhat familiar with Google Ads as a platform.
- Have time and resources for guided Google Ads campaign development.
Turn Google Ads into a reliable lead gen channel in 3 steps:
Foundation Building
- Current Status: Where do you stand?
- Goals: What is your ideal cost per lead?
- Map out the Customer Journey and define a campaign structure.
- Introduction to the Google Ads Interface.
Launching Campaigns
- Deep Dive into Google Ads Manager.
- Choosing the right campaign objectives.
- Selecting the appropriate ad formats.
- Best practices for copy & creatives.
- Recommendations for budget & bidding strategies.
Generating Leads
- Monitoring of your campaign results.
- Learn my routine of campaign optimization.
- Deep dive into performance monitoring.
Are you ready to integrate Google Ads into your marketing mix? I look forward to hearing from you. In a no-obligation initial consultation, I’d be happy to introduce you to the coaching program. Reach out to me via LinkedIn to schedule a call.