Marketing Strategy
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When you’re selling software as a service (SaaS), your marketing plan needs to be a little more complex than the average business. If you want to succeed with a SaaS business, you’ll need a detailed marketing plan focused around your unique service offerings, so you can reel in prospects and start converting.
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Selling physical products is pretty straightforward. People see an item that fulfills their needs, like a kitchen knife set for food prep, and make a decisive purchase. Marketing non-physical products can be a little more complicated. The process is often referred to as SaaS marketing. Here, we will explore […]
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Whether you’re a business or a content creator, it’s all about getting as many eyes as possible on your products, services, and information if you have an online presence. There are many ways to go about it. You might be a social media pro, sharing everything that goes up on your site immediately and spending […]