7 Benefits of Combining SEO and PPC

Whether you’re a business or a content creator, it’s all about getting as many eyes as possible on your products, services, and information if you have an online presence.

There are many ways to go about it. You might be a social media pro, sharing everything that goes up on your site immediately and spending time engaging with followers. However, for long-term results and the greatest return on investment, it doesn’t get any better than SEO with PPC marketing to back it up.
Continue reading “7 Benefits of Combining SEO and PPC”

B2B Google Ads: How To Launch Your First Campaign

There are two types of businesses. The ones that chase customers, and the others which have customers chase them. The biggest difference between these two types of businesses is generating a steady flow of leads.

When I talk to 6-figure business owners and ask them how many leads they need to grow their business usually the answer is somewhere between 20 and 50 leads per month.

Certainly, Google Ads can play a key role in delivering a significant amount of leads.
Continue reading “B2B Google Ads: How To Launch Your First Campaign”

Landing Page Optimisation for Google Ads

With Google Ads you can generate relevant traffic and target the audience very precisely, but whether the user then performs the desired conversion on the landing page depends on several factors.

In this article I will explain how you can influence the behaviour of Google Ads visitors through landing page optimisation.

But first of all let’s dive into the probably most important point with Google Ads, the selection of the right keywords. Without getting the targeting right, your chances for driving a lead or an online sale is going to be quite low.
Continue reading “Landing Page Optimisation for Google Ads”