Whether you’re the owner of a startup e-commerce store or a multinational firm with 100s of employees, finding ways to generate your leads is critical. In our highly competitive times, it’s not good enough to sit back and wait for customers to come to you; you must work to attract their attention and encourage them to stick around when they eventually click on your site. Unfortunately, that’s not as easy as it sounds; it’s an area where many fall flat on their faces.
With checklists, you avoid mistakes, save time, structure complex workflows and no longer forget important tasks. Especially in marketing, checklists are essential productivity tools.
Small businesses with less than $5 million in revenue tend to spend less than 5% of their budget on marketing. Mostly prefer to do in-house marketing rather than outsourcing it. So if you’re one of them, well… you’re pretty average. Most people are sceptical about the effectiveness of content marketing. In truth, not all businesses can benefit from content marketing. Professional services companies can certainly benefit from it. However, in the end, the choice rests upon you if your business needs content marketing to grow your brand or not.
Do you recognise that: The marketing department has created great sales materials, developed creative campaigns and prepared professional customer events, but nobody in the company knows about it? Here are some tips on how to change this.
The Unique Selling Proposition (USP) is the special attribute that differentiates you from the competition and makes you unique, recognisable, and compelling in the eyes of the target group. In almost all industries, companies today encounter saturated markets. Products are replaceable, and so is advertising. A differentiation by price is almost impossible.
So, how do you stand out from the crowd?