When you’re selling software as a service (SaaS), your marketing plan needs to be a little more complex than the average business.
Selling physical products is pretty straightforward. People see an item that fulfills their needs, like a kitchen knife set for food prep, and make a decisive purchase.
Marketing non-physical products can be a little more complicated. The process is often referred to as SaaS marketing. Here, we will explore everything you need to know about SaaS marketing.
Continue reading “What is SaaS Marketing? Explained in Simple Terms”
The final quarter of the year is ideal for planning marketing activities for the next year because, before a concrete marketing plan can be created, some things have to be prepared. A great marketing plan doesn’t just come out of nowhere, and certainly not overnight. It is preceded by coordination, research, discussions, analyses, considerations, and decisions. There are 5 key steps to create a marketing plan. Find out what they are.
Continue reading “How To Create A Marketing Plan in 5 Steps”
LinkedIn has made its name as the go-to professional social media platform for networking and making work-related connections. It is also very helpful for businesses looking to communicate with their target audience and increase brand awareness.
You may not realize that Google frequently crawls through LinkedIn pages as one of its most dynamic resources. This means that optimizing your organization’s and your profiles is important.
Continue reading “LinkedIn SEO: How To Optimize Your Profile & Improve Your Ranking”
You know how it is. You use external agency services to place advertisements, but they are not successful. Or you publish 372 blog posts on your website, which in the end do not bring any new readerships in. You give up and say: “We tried everything, but it didn’t work for us! If you feel this is you, here’s the good news: it doesn’t have to be like that.
The following article aims to convey the basics of data-driven online marketing and to give small to medium-sized companies concrete assistance in independently improving their online presence and customer acquisitions, through the use of web analytics.