Author: serkanfidanci

B2B Paid Search Strategy: Get More And Better Leads

In the competitive landscape of B2B marketing, having a solid paid search strategy is a must. Unlike B2C, where the focus is often on quick sales and large audiences, B2B paid search strategies demand a more nuanced approach to attract high-value leads and drive substantial ROI.

This blog post will guide you through crafting an effective B2B paid search strategy, covering everything from keyword selection to analytics and ongoing campaign optimization.

Continue reading “B2B Paid Search Strategy: Get More And Better Leads”

How to Advertise on LinkedIn on a Small Budget

LinkedIn has become an essential platform for B2B marketers. With over 700 million professionals actively using the network, it offers an unparalleled opportunity to reach decision-makers and influencers in your industry. However, advertising on LinkedIn can seem discouraging, especially for businesses operating on a tight budget.

In this post, I’ll explore effective strategies on how to advertise on LinkedIn on a small budget, focusing on remarketing and promoting educational content to establish thought leadership.
Continue reading “How to Advertise on LinkedIn on a Small Budget”

How To Measure Marketing ROI

Introduction

Have you ever wondered how much return your marketing efforts are actually bringing in? Understanding Marketing ROI (Return on Investment) is essential for any business looking to optimize their marketing spend and improve overall performance.

In this post, I’ll show you how to measure Marketing ROI, helping you make data-driven decisions that can significantly impact your business growth.
Continue reading “How To Measure Marketing ROI”

Digital Marketing Tips For Small Businesses

If you are a small business owner, digital marketing can be overwhelming. There is so much information out there that it’s difficult to know which strategies will work for your particular needs.

But don’t worry – I’ve got you covered! This article will share my 7 digital marketing tips for small businesses on how to reach new customers and generate more revenue.
Continue reading “Digital Marketing Tips For Small Businesses”

5 Reasons Why Your Business Needs SEO

If you are a local business or small business owner, SEO is not just something that can help your website rank higher on Google. It will also help you get more customers in the door.

Many people are looking for businesses like yours online before they even consider visiting it in person. So by getting your site to show up when they search, you’re one step closer to making that happen.

This blog post covers five main reasons why your business needs SEO.
Continue reading “5 Reasons Why Your Business Needs SEO”