7 AdWords Secrets Google doesn’t want you to know

Google Adwords is one of the most important advertising systems for directing users to your own website via the search engine. For Adwords, for example, there are some tips on optimization from Google itself, but unconventional methods that have proven themselves in practice often promise more success than the classic way. With these seven tips, … Read more7 AdWords Secrets Google doesn’t want you to know

Google Adwords on a small budget

Most small businesses do not have large marketing budgets and have to start their Paid Search Advertising campaigns with little money. It is not uncommon for them to run campains with Google AdWords, but they quickly give up this marketing channel:”That didn’t work! We lost a lot of money.“ A bad realisation, especially if the … Read moreGoogle Adwords on a small budget

10 Google AdWords Tips that will increase your Return on Ad Spend

Google AdWords Tips that will increase your Return on Ad Spend

I am happy to pass on the Google AdWords know-how that I have built up over the last 5 years so that especially small businesses also have the chance to use AdWords as a valuable, profitable way to win new customers without wasting unnecessary budgets. What is Google AdWords? Google AdWords are the paid ads … Read more10 Google AdWords Tips that will increase your Return on Ad Spend

The Branding Effect in Paid Search Marketing

TV campaigns, radio and print advertising are old school, right? Nowadays only performance marketing is valid, digital of course. Efficient and directly measurable. So why do companies such as Coca-Cola, AXA UK and even online fitness providers spend huge sums on TV, print or radio commercials? As reluctant as search engine marketers may be to … Read moreThe Branding Effect in Paid Search Marketing