What does it take to grow your coaching business and get more clients? The truth is that many coaches are struggling with this. But marketing for coaches does not have to be a full-time job.
In this blog, I will share seven ways coaches can grow their business without spending a lot of money on advertising.
Marketing For Coaches: 7 Great Tactics For 2021 And Beyond
Here are 7 marketing ideas for coaches:
1. Build a website that showcases your work and expertise
2. Create an email list to build relationships with potential clients
3. Offer free content on your blog for people who are interested in what you do
4. Find the right social media platforms to connect with prospective clients
5. Publish guest posts on other blogs related to your field of work
6. Get on podcasts as a guest and impress listeners
7. Create a Google My Business listing and get reviews
1. Build A Website That Showcases Your Work And Expertise
Building a website is not expensive. It can take just an hour or two to have one built and up with your name on it. This way, when you are contacted by potential clients who want to learn more about working with you, they will know where to go for the information.
Your website will also serve as a marketing tool. For example, you can include your blog on the site, and when you publish an article people find interesting, they are more likely to be happy about it because of how easy it is for them to learn more information about what you have shared there.
2. Create An Email List To Build Relationships With Potential Clients
Having an email list is a great way to build relationships with potential clients.
This is the perfect tool for undecided people about choosing you as their coach, or they might be looking at what coaching options might work best for them. In addition, you can send out regular updates and information that will help your prospects make better decisions in this stage of the customer journey.
3. Offer Free Content On Your Blog
A good way to get new coaching clients is by offering free content on your blog. Establish yourself as the go-to expert within your field by publishing a series of blog posts on specific topics related to your ideal client’s area of interest.
By marketing your expertise to an audience interested in what you do, you will be able to connect with prospects and establish a valuable network of fellow professionals.
Don’t know what kind of content you should publish? Start with keyword research using the Google Keyword Planner. Here are 17 ways to find content ideas.
4. Use Social Media To Connect With Prospective Clients
Social media can be a great source of clients. The key is to find the right platforms and then identify how you can make them work for your business.
For example, Instagram has millions of active monthly users who are young (27% under 18) and female-dominated (59%), and many aspire to be entrepreneurs.
On the other side, as a business coach, the chances are high to connect to your ideal client on LinkedIn. LinkedIn is a business and career-oriented network where you can establish yourself as an authority by publishing meaningful posts. You can even curate content you have published on your blog, so you won’t need to invest additional resources.
Are you already on LinkedIn but don’t know how or where to start? Check out this guide to optimise your LinkedIn Profile.
5. Guest Blogging
Guest blogging is a great way to get reach your audience and building backlinks for SEO purposes. The key here is finding an appropriate blog related to what you do and then pitching the idea for guest posting. Make sure you have at least three content ideas before reaching out to site owners.
Once you have been accepted as a guest blogger for one site, be sure you have enough time and resources to create extraordinary content.
6. Become a Guest on Podcasts
Podcasts can be a great way to reach your target audience in an engaging, authentic manner.
But how do you get on as a guest? It’s not too difficult, and it certainly doesn’t require being interviewed by the program host live or reading from prepared remarks. Instead, you send over some information about what you do, why you would be a good guest on the show, and then offer to answer any questions they may have.
7. Create A Google My Business Listing And Get Reviews
At some point, you may want to create a Google My Business listing for your coaching business. This will make it easier for potential clients to find you on the search engine when looking in your area. In addition, you can add information about your location, description, hours, and up to ten photos of your business.
It is also a good idea to get reviews for your coaching business on your Google My Business listing as well. As a result, Google will take these into account when it comes time for someone searching online in the area to find you!
If you are really committed to getting found in more local searches check out this local SEO guide. You will learn how to get more visitors via Google to your website without spending money on ads.
Conclusion: Marketing for coaches will only work with the right strategy
To be honest, it can take a lot of time and resources to create the perfect marketing plan. But when you do, it pays off in spades—especially for coaches who are trying to make their name known as an expert or authority on any given subject.
If you want all your hard work to pay off with increased sales and more clients contacting you, then I recommend doing some research now about how people find coaching services online. What does your ideal customer look like? How would they search for what they need? Where should your content live so that someone finds it?
These questions will help guide you through creating a marketing campaign that converts leads into customers and helps improve conversion rates overall!