According to a study by Google, 4 out of 5 customers use the Google search engine when looking for local products or services. This means that if you do not optimise your local business for Google search, you are leaving 80% of your sales potential untapped.
Grow your revenue with Local SEO
Local SEO makes sense to increase the presence in search queries with local relevance. Especially for small businesses with a regional or local focus, but also for larger companies with branch stores in individual cities. This can attract more users and ultimately customers from the region to your own site, generate more booking requests, and make your business better known online and offline in your city.
The use of smartphones continues to increase this trend. Who hasn’t experienced this? When you are in a foreign city, you quickly search for a hotel, restaurant or bar nearby. Local Search Engine Optimisation ensures that your company is found quickly and well for such inquiries in your city.
Of course, this also applies to other local service providers, such as real estate agents, financial service providers and many more. After all, they live off local clientele and therefore also have to gear their marketing to these local users.
The advantages of Local SEO for you as a local business:
- Higher visibility of your business in local search results.
- Increase brand awareness among potential customers in the region.
- Increase your business success by additional inquiries to your sales pipeline.
Through my Local SEO Consulting experience, I have already brought numerous Local SEO projects to success. Optimising your website and Google My Business Listing can get you the maximum visibility of your business in search results.
I am not offering my Local SEO Consulting Services anymore since I have closed my freelance business. But if you want to do SEO yourself, this Local SEO Guide might help.