Google Ads Optimisation Checklist

Google Ads Optimisation Checklist

Google Ads is very effective as a marketing method to acquire new customers online. However, if you don’t set Google Ads optimally, you can quickly waste a lot of money. Create the foundation for a successful campaign with this checklist for Google Ads Optimisation.

The fastest way to your success 

Do you want a successful Google Ads campaign? Are you well-positioned? Only those who know where they stand can be sure that they have done everything right and improve their campaign.

15 Google Ads Optimisation tips  

There are countless options for Google Ads Optimisation. With the following checklist, you can check and make sure that the most important influencing factors have already been taken into account.

Once you’ve considered all of these points, you’ll have a good and solid foundation for a successful Google Ads campaign. You can also go a step further and start with landing page optimisation.

Don’t hesitate and let us help you if you don’t understand everything. It’s your money that you otherwise uselessly waste with Google Ads. Here are the main points for a solid foundation of a successful Google Ads campaign:

Campaign Level

  • 1. Cost control – Do you know how many new customers you are currently acquiring through Google Ads and what a single new customer costs you?
  • 2. Measurement – Is Conversion Tracking implemented on your website? With Conversion Tracking, you can measure exactly how many new customers you have actually gained.
  • 3. Remarketing – Do you use remarketing as a successful and important campaign module? There is classic remarketing and RLSA – Remarketing List for Search Ads.
  • 4. Ad scheduling – Do you advertise targeted only at times when it is worthwhile for you?
  • 5. Location Targeting – Do you only advertise at the locations where your potential customers are?
  • 6. Ad rotation – Is your ad rotation optimised for conversions (e. g. sales or contact requests)?

Ad Group Level

Do you use all ad extensions? With ad extensions, you create a high perception with your potential customers. In addition, these extensions also can communicate additional benefits of your product or service. There are always new extensions, here are the most important ones for a successful Google Ads campaign:

  • 7. Sitelinks
  • 8. Location Extension
  • 9. Call Extensions
  • 10. Callouts
  • 11. Structured Snippets

Ad Level

  • 12. Call-To-Action – Are you using calls for action in your ad copy?
  • 13. Unique Selling Proposition (USP) – Do you communicate your USP in your ads?

Keyword Level

  • 14. Quality Factor – Do you keep an eye on the quality factor of your keywords? Google uses the term “quality factor” to measure the quality of your campaign. If this is not rated well, you pay more than necessary for your campaign.
  • 15. Excluding keywords at the ad group and campaign level – Do you avoid wastage and unnecessary costs by using excluded keywords?

Do you already have an optimisation routine in place? If you are looking for more information on Google Ads optimisation, I can also recommend the blog post “Google Ads Optimization: A Triad“, written by my former colleague Erik Blatter at Wortspiel.