When you’re selling software as a service (SaaS), your marketing plan needs to be a little more complex than the average business.
Selling physical products is pretty straightforward. People see an item that fulfills their needs, like a kitchen knife set for food prep, and make a decisive purchase.
Marketing non-physical products can be a little more complicated. The process is often referred to as SaaS marketing. Here, we will explore everything you need to know about SaaS marketing.
Continue reading “What is SaaS Marketing? Explained in Simple Terms”