When you’re selling software as a service (SaaS), your marketing plan needs to be a little more complex than the average business.
Category: SaaS Marketing
Selling physical products is pretty straightforward. People see an item that fulfills their needs, like a kitchen knife set for food prep, and make a decisive purchase.
Marketing non-physical products can be a little more complicated. The process is often referred to as SaaS marketing. Here, we will explore everything you need to know about SaaS marketing.