7 Easy Marketing Ideas To Double Your Leads Today

7 Easy Marketing Ideas

Whether you’re the owner of a startup e-commerce store or a multinational firm with 100s of employees, finding ways to generate your leads is critical. In our highly competitive times, it’s not good enough to sit back and wait for customers to come to you; you must work to attract their attention and encourage them … Read more7 Easy Marketing Ideas To Double Your Leads Today

How to Improve the Efficiency of Your Marketing Activities with Checklists

Marketing Checklist

With checklists, you avoid mistakes, save time, structure complex workflows and no longer forget important tasks. Especially in marketing, checklists are essential productivity tools. A checklist structures and documents work processes by listing individual work steps. This helps you not to forget anything important, secures valuable knowledge and facilitates your work. In addition, checklists are … Read moreHow to Improve the Efficiency of Your Marketing Activities with Checklists

4 Ways Content Marketing Can Help You Grow Your Brand

Small businesses with less than $5 million in revenue tend to spend less than 5% of their budget on marketing. Mostly prefer to do in-house marketing rather than outsourcing it. So if you’re one of them, well… you’re pretty average. Most people are sceptical about the effectiveness of content marketing. In truth, not all businesses … Read more4 Ways Content Marketing Can Help You Grow Your Brand

Good Marketing Starts Inhouse: 4 Tips for Small Business Marketers

Inhouse Marketing Team

Do you recognise that: The marketing department has created great sales materials, developed creative campaigns and prepared professional customer events, but nobody in the company knows about it? Here are some tips on how to change this. 1. Joint Goal Setting and Strategic Planning It makes sense that all departments (sales, marketing, product development, etc.) … Read moreGood Marketing Starts Inhouse: 4 Tips for Small Business Marketers

5 Steps to Creating a Unique Selling Proposition (USP)

Unique Selling Point

The Unique Selling Proposition (USP) is the special attribute that differentiates you from the competition and makes you unique, recognisable, and compelling in the eyes of the target group. In almost all industries, companies today encounter saturated markets. Products are replaceable, and so is advertising. A differentiation by price is almost impossible. So, how do … Read more5 Steps to Creating a Unique Selling Proposition (USP)