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Category: Digital Marketing

The Best Digital Marketing Dashboard Tools in 2021

Digital Marketing Dashboard

A clean reporting as well as the evaluation of the collected data of paid ads campaigns are essential. Different stakeholders involved require different data as a basis for decision-making.

Ideally, a monthly report, i.e. a report on the current developments of the online advertisements placed, should be prepared. Whether it is for the executive floor, the head of department or for keeping an overview yourself.

The trick with reports, especially monthly reports, is that they are short and provide a general overview. In order to keep reports as short as possible, there are numerous KPIs (Key Performance Indicators), which represent the most important features of a campaign. Digital marketing dashboard tools help to visualize these indicators in a comprehensible way. Let me introduce you to three of them:

Are Google Ads Worth It For Small Business in 2021?

Are Google Ads Worth It For Small Business?

As a business owner, you need to determine how to reach your potential customers best. Let’s say you’ve spent the time, resources, and money on building a website. After all of your hard work, it can be tempting to sit back and let search engine optimization (SEO) take over.

However, while organic traffic can be beneficial to your business, you will have to wait around for results.

How To Create A Marketing Plan in 5 Steps

How To Create A Marketing Pl

The final quarter of the year is ideal for planning marketing activities for the next year because, before a concrete marketing plan can be created, some things have to be prepared. A great marketing plan doesn’t just come out of nowhere, and certainly not overnight. It is preceded by coordination, research, discussions, analyses, considerations, and decisions. There are 5 key steps to create a marketing plan. Find out what they are.