You know how it is. You use external agency services to place advertisements, but they are not successful. Or you publish 372 blog posts on your website, which in the end do not bring any new readerships in. You give up and say: “We tried everything, but it didn’t work for us! If you feel this is you, here’s the good news: it doesn’t have to be like that.
The following article aims to convey the basics of data-driven online marketing and to give small to medium-sized companies concrete assistance in independently improving their online presence and customer acquisitions, through the use of web analytics.