Did you know that 46% of all search queries on Google have a local search intention? According to Google, every second local search leads to a store visit.
So, the local search has a lot of potential, but also some special aspects. In this article, you will learn what makes local search special and how you can optimise your website for it.
Every company wants a highly visited website. However, this alone is no indication of the success of a site. Only the conversion rate provides information about how many visitors are finally convinced by the offer and can be won as new customers.
A clean reporting as well as the evaluation of the collected data of paid ads campaigns are essential. Different stakeholders involved require different data as a basis for decision-making.
Ideally, a monthly report, i.e. a report on the current developments of the online advertisements placed, should be prepared. Whether it is for the executive floor, the head of department or for keeping an overview yourself.
The trick with reports, especially monthly reports, is that they are short and provide a general overview. In order to keep reports as short as possible, there are numerous KPIs (Key Performance Indicators), which represent the most important features of a campaign. Digital marketing dashboard tools help to visualize these indicators in a comprehensible way. Let me introduce you to three of them:
As a business owner, you need to determine how to reach your potential customers best. Let’s say you’ve spent the time, resources, and money on building a website. After all of your hard work, it can be tempting to sit back and let search engine optimization (SEO) take over.
However, while organic traffic can be beneficial to your business, you will have to wait around for results.
The final quarter of the year is ideal for planning marketing activities for the next year because, before a concrete marketing plan can be created, some things have to be prepared. A great marketing plan doesn’t just come out of nowhere, and certainly not overnight. It is preceded by coordination, research, discussions, analyses, considerations, and decisions. There are 5 key steps to create a marketing plan. Find out what they are.