5 Steps to Creating a Unique Selling Proposition (USP)

Unique Selling Point

The Unique Selling Proposition (USP) is the special attribute that differentiates you from the competition and makes you unique, recognisable, and compelling in the eyes of the target group. In almost all industries, companies today encounter saturated markets. Products are replaceable, and so is advertising. A differentiation by price is almost impossible. So, how do … Read more5 Steps to Creating a Unique Selling Proposition (USP)

5 Most Common Reasons Why Coaching Businesses Fail

The coaching industry is booming and will continue to grow in the coming years. If you are a coach or consultant and have not yet hit the “magic” 100,000 GBP annual turnover with your business, then pay attention now! (And even if you are thinking about starting your own business as an expert, this is … Read more5 Most Common Reasons Why Coaching Businesses Fail