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Month: November 2020

Local SEO: A Simple Guide for Small Businesses in 2021

Local SEO

Did you know that 46% of all search queries on Google have a local search intention? According to Google, every second local search leads to a store visit.

So, the local search has a lot of potentials, but also some unique aspects. This article will teach you what makes local search unique and how you can optimise your website for it.

The Best Digital Marketing Dashboard Tools in 2021

Digital Marketing Dashboard

A clean reporting as well as the evaluation of the collected data of paid ads campaigns are essential. Different stakeholders involved require different data as a basis for decision-making.

Ideally, a monthly report, i.e. a report on the current developments of the online advertisements placed, should be prepared. Whether it is for the executive floor, the head of department or for keeping an overview yourself.

The trick with reports, especially monthly reports, is that they are short and provide a general overview. In order to keep reports as short as possible, there are numerous KPIs (Key Performance Indicators), which represent the most important features of a campaign. Digital marketing dashboard tools help to visualize these indicators in a comprehensible way. Let me introduce you to three of them:

Are Google Ads Worth It For Small Business in 2021?

Are Google Ads Worth It For Small Business?

As a business owner, you need to determine how to reach your potential customers best. Let’s say you’ve spent the time, resources, and money on building a website. After all of your hard work, it can be tempting to sit back and let search engine optimization (SEO) take over.

However, while organic traffic can be beneficial to your business, you will have to wait around for results.