A clean reporting as well as the evaluation of the collected data of paid ads campaigns are essential. Different stakeholders involved require different data as a basis for decision-making.
Ideally, a monthly report, i.e. a report on the current developments of the online advertisements placed, should be prepared. Whether it is for the executive floor, the head of department or for keeping an overview yourself.
The trick with reports, especially monthly reports, is that they are short and provide a general overview. In order to keep reports as short as possible, there are numerous KPIs (Key Performance Indicators), which represent the most important features of a campaign. Digital marketing dashboard tools help to visualize these indicators in a comprehensible way. Let me introduce you to three of them: